Welcome to brand chapters.
A bespoke marketing and brand consultancy created to support creative lifestyle, interior and gardening businesses in elevating their brand story and build brand advocacy.
No matter what chapter your brand is at, it's never been more important to tell your brand story beautifully and engage with the needs of your target audience.
Hi, I’m Lucy.
An award-winning, experienced content and brand expert with a background in consumer brands.
I started Brand Chapters to help businesses build brand advocacy through authentic content across all the customer touchpoints; content that helps, inspires and engages with your target audience.
I’m also incredibly passionate about diversity and inclusion and I hope you are too. I’ve worked for some big brands in helping to define DE&I policies and ensure brand communications have the right focus on representation to ensure it comes from a place of heart.
How can we work together?
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Content Audit
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Social Media
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Content Strategy & Planner
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Brand Messaging & Copywriting
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Diversity, Equity & Inclusion
Want to hear more from people I’ve worked with? Check out some of their kind words below
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“Thank you so much.
It’s been a pleasure working with you and we are so happy with the content.”
-Samantha Cook, Marketing Executive, Luxury Flooring
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“The social content Lucy created was globally relevant and on trend. Her personal passions helped to drive the desire to create superb, well received content.
When we needed to develop more editorial content for the global website, and the newly launching Kenwood Club, Lucy was the clear choice to make that happen. She project managed the editorial process, ensuring the target consumer was kept in mind and the tone of voice was friendly, informative and confident. Alongside this, she developed the look and feel for the Club ensuring it fit within the Kenwood brand whilst also giving an exclusive, premium style. The project was kept on time and within budget, delivering new content regularly and to plan.”
-Penny Jones, Senior Brand Manager Equity, Kenwood
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“I learned so much from Lucy. She is the model professional: a serious subject matter expert who, as well as understanding how things work, executes outstanding activities and campaigns that deliver the right outcomes. In addition to being a trusted SME who is equally at home advising senior execs as she is working with her peers and driving an agency, Lucy is also a leader of significance, who leads with understanding and empathy, and engenders trust.”
- John Greaves, Chief Impact Officer
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“Lucy’s lived experience and professional skillset was the perfect combination to lead a group of like-minded colleagues to develop a strategic plan that began improving the policies, practices and processes we follow.”
- Rachael Atherton, Equality, Diversity and Inclusion Manager, Places for People
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“Lucy, thank you so much for the content, we love it.”
Zoe, Founder of Kindred Fires
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“Lucy is super talented, hard-working and adaptable; from developing and landing big strategic projects to drive performance, right through to getting into the details when needed.”
- Laura Colledge, Group Head of Brand and Digital, Places for People
Follow along on Instagram: @lucyschapters
