Let’s work together.
My services are bespoke - just like your brand!
The best thing we can do to start our chapter together is to book a quick, no obligation chat to discuss your requirements. I’ve provided a quick overview of my services and expertise below.
Please get in touch and we’ll go from there.
Content Audit
Content on your website serves many a purpose. First and foremost, it is your shop window and needs to fulfil a need of your potential customer; and quickly. It’s your opportunity to tell your brand story; who you are, what you stand for and what you can offer.
Whether it’s e-commerce, service based or purely editorial, your content needs to inspire your visitors to action.
And that’s where I come in. My bespoke content audits take a holistic view of your website and email communications and how it’s all performing. I’ll look at a number of key performance indicators including user experience, brand messaging and identity and diversity and inclusion.
My reports include a full list of recommendations and I also offer additional copywriting and editing services.
Social Media
Community engagement, staying true to your brand messaging, creating helpful and engaging content...your social media platforms are often one of the first touchpoints in your customer’s journey.
I'll provide you with a concise social media audit and recommendations to ensure you’re leveraging the right social channels.
If you’re looking for more comprehensive support, I can create a social media strategy, branding design for Instagram, Pinterest, Facebook and LinkedIn, UGC for your brand and an integrated content planner to help keep your brand on the right path.
I am able to offer my social media packages as a one off or monthly retainer service.
Content Strategy & Planner
If you're a bit lost as to where you should focus your content and how you can engage with your audience and answer their needs, I will work with you to identify pillars of focus across your content channels, with recommendations on subject matter, seasonal and PR opportunities, content type and frequency of posting and set tangible KPIs to help you achieve your goals.
An onward content plan for your website, email and social channels will help ensure you're making the best use of your time and talking to your audience in the most effective way.
Brand Messaging & Copywriting
I’m a storyteller through and through. Storytelling gives your brand space to build trust and authority with your audience. I’ve always said that if we have the courage to open ourselves up and share our heart and values, that vulnerability suddenly becomes our superpower.
It was Mark Twain who said “Write about what you know.” And I wholeheartedly agree. Write about your purpose, who you are and what your brand stands for and you’ll find your audience. In fact, you’ll find you’ve got many more chapters than you ever thought possible.
This starts with brand messaging and guidelines. I love to get to know brands and establish messaging frameworks and guidelines to keep communications on track across all your channels and touchpoints.
I also offer copywriting services and am able to offer this as a bespoke project or monthly retainer service.
Diversity, Equity & Inclusion
Representation matters.
Language matters.
Knowledge matters.
If we feel we have a voice, we’ve won half the battle. The other half is choosing how we use that voice. I choose it to be an advocate and ally for increasing diversity, equity and inclusion for brands.
And this often means challenging the status quo.
I’ve worked for some big corporate brands in establishing DE&I policies to be at the heart of what they do and ensuring this empowers customers and colleagues alike. From establishing a more diverse range of models for consumer photoshoots that actually represent the brand’s audience at Kenwood, to showcasing the amazing inclusion and belonging work of colleagues and launching LinkedIn Life to leverage employer branding at Places for People…this work makes my heart sing because it makes a difference.
Whether your brand is big or small, I can work with you to establish DE&I marketing policies, ensuring you always have a laser focus on DE&I for your internal and external marketing communications.
Interested in working together?
Fill out the form below and I’ll be in touch shortly!
Follow along on Instagram: @lucyschapters
